Outsource your online marketing projects and tasks to Fun4business, a trusted and reliable local Calgary partner.
Fun4business is a Calgary creative company specializing in website design and maintenance, blogging for business, email marketing campaigns, and social media marketing, as well as offering personalized, one-on-one training in any of the aforementioned areas. Our focus is to assist you with establishing, maintaining and growing your business online, working with you as your trusted online partner and consultant who provides assistance on the components you need help with, when you need that help.
Online Marketing Services Overview:
Online marketing is a network of core elements, which all work together to bring you the results you want for the online part of your business. It starts with comprehensive planning, comes together with focussed energy, and continues to grow and evolve over time. You get to pick and choose the pieces that are right for you. You may not require all of the pieces if they don’t all lineup with your overall business strategy and objectives.
Like any business initiative, you need to consider the benefits of outsourcing versus doing the work yourself. Specifically for online projects, the benefits of outsourcing the work includes:
- It’s faster to get things done.
There is a learning curve to technical tasks. It depends on whether it is a task you need to know how to do yourself and how often you intend to engage in such a task. For example, designing your website is likely a one-time activity that you only do every 2-5 years. This would be a good candidate to outsource. On the other hand, if you plan to publish a weekly blog article, it may be well worth your time to learn how to post them yourself so that you have more control over this important and timely task. For example, it can be more efficiently entering the draft articles directly into your website content management system like WordPress, than write them elsewhere and transfer them over.
- Cuts down on frustration.
At some point you’ll run into a challenge that can stall the project and add hours to your work time – if you are able to figure it out at all. You need to weigh the costs of spending your valuable time navigating technical issues, or just spending the money to get it done right by an experienced technical consultant.
- Access to advanced technical skills.
- Collaboration :: working as a team creates better ideas.
It is beneficial to bounce your ideas off a creative specialist because he or she can point you in the right direction and offer suggestions or efficiencies for things you would never have thought about.
- A better eye for professional creative design.
Sometimes something you think looks okay breaks some design rules or just doesn’t look professional. For example, we’ve been called in for a second opinion where a person placed red text over a black background unknowingly causing difficulties for the vision-impaired and/or colour blind audience. (For some reason, this type of no-no happens for PowerPoint presentations!) Alternatively, someone has chosen an outlandish or startling background colour and then doesn’t know why they don’t like their homemade website any longer. Choosing website and branding colours is comparable to choosing indoor paint colours: it is invigorating to choose bright and exciting colours… at first. Then you have to live with them for an extended period and you find yourself longing for something more subdued.
Again, it all comes back to your overall business vision and plan as to the right formula of tasks you need to do in-house versus externally.
Our main array of online creative services include:
We also provide:
- Branding creation and content development (including copywriting)
- Website maintenance, WordPress on-demand support, and WordPress training
- Search Engine Optimization (SEO)
- Professional downloadable PDFs and interactive, fillable PDFs
- Print marketing materials
- And more!